SAFEs aim is to make significant improvements in the lives of animals by raising awareness, challenging cruel practices, changing attitudes and fostering compassion so that they are no longer exploited or abused.
SAFE is dedicated to changing attitudes and nurturing compassionate values by educating the public about the inherent value of animals.
With a history spanning more than eight decades of campaigning on behalf of animals, SAFE continues to be at the forefront of exposing animal abuse within New Zealand and around the globe.
The SAFE app provides information on it’s Public Awareness Campaigns, information about the cruel and needless exploitation of animals and SAFE’s practices.